4 Whats and 7 Hows for the Combining of Marketing Teams Post Business Merger
Since 1985, more than 325,000 mergers and acquisitions transactions have been announced in the USA with a known value of almost $35 billion. In the first 6 months of 2019.
Flockology: What we’ve learned from ProcureCon to Cannes Lions
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock @ ProcureCon Marketing 2019 As one of the main sponsors at ProcureCon Marketing.
Cannes Lions: Grand Prix Winners Day 1
Health & Wellness – IKEA, Thisables Pharma – GSK, Breath of Life Design – Google, Creatability Outdoor – NIKE, Dream Crazy Print & Publishing – An-Nahar, The Blank Edition After.
Hot Topics at Cannes Lions 2019
So as another Cannes Lions gets underway what are the themes that are going to be the hottest discussions over a glass of rosé ? Here are the key topics we’re interested.
Marketing Procurement Insights from Procurecon London 2019
We led a sold-out masterclass on ‘Maximising Your Agency Relationships’, facilitating a great debate resulting in lots of great ideas generously being shared by attendees. It was a very positive,.
Scoping for Success. Help your agency to help you
With the recent and much anticipated release of our new Flock Agency Scoping Tool, I wanted to share some thoughts and experience on defining a Scope of Work and how.
The Growth of Agile Marketing
Agile marketing is a term that is increasingly being used to describe new ways of working in marketing departments and in agencies. The term is borrowed from agile software development.
Flock’s New Agency Scoping Tool
The Flock Agency Scoping Tool is a new agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. One of the foundations of.
Are Women Better Integrators Than Men?
Are women better marketing integrators than men? We thought it a good question to ask on International Women’s Day…. An “integrator” for the purpose of this article is someone who.
ANA Better Creative Brief: What does a good creative brief look like?
Your Creative Brief Probably Stinks! by Bill Duggan, Group EVP, ANA It all starts with a brief… As John Hegarty (founder of Bartle Bogle Hegarty) said, “Writing bad briefs.
December Flockology: Are you up to date on the latest marketing trends?
Your essential monthly guide to what’s hot in the world of marketing Merry Christmas from Flock! November has drawn to a close, the temperature has suddenly dropped and Regent Street is glowing.