Sustainability and AI – What CMOs should know to stay ahead of the game.

AI is becoming default, its footprint is non-trivial and CEOs and CMOs need governance. According to PWC only one in eight (12%) of CEOs say AI has delivered on cost and revenue benefits. In today’s tech landscape, it is almost impossible to not interact with some form of AI model online or in our day to day lives, it has become the ultimate disruptor, much like the internet once was.

From AI to Authenticity: 5 Lessons Marketers Can’t Ignore from AdWeek 

At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with? 

Inside Starling: Flock’s Purpose-Built AI Platform for Marketing Transformation

AI is taking the marketing world by storm, and here at Flock Associates, we are all about purposeful transformation linked to a strategic roadmap. We recently launched Starling AI, our own custom business account AI interface through ChatGPT. Starling AI currently has 3 customized models, each of which serve a specific purpose within our organization.

Building Brand Bots with Brains: The Five Questions CMOs should ask to Power Smarter Custom AI

With the explosion of custom GPTs and AI-powered tools, it’s tempting for businesses to jump on the bandwagon as quickly as possible to say they’ve joined the future.