Marketing Procurement Reloaded: Growth in the Age of AI. Key takeaways from our recent webinar 

At our recent Marketing Procurement Reloaded webinar, senior leaders across the industry examined how marketing procurement must evolve as AI and new operating models reshape the landscape.  

Our panel featured Pascal Ducheix (Wella), Graham McKay (Dyson), and was moderated by Simon Francis, Co-CEO of Flock Associates. 

How Marketers Can Unlock Better, Faster Work and Value through Stronger Partnerships 

At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?