Are You Really Ready For Asset-Based Pricing?

The phrase “do more with less” has evolved from corporate cliché to daily survival strategy for many CMOs. As marketing budgets decline and scrutiny from finance intensifies, agencies are responding with an increasingly familiar offer: asset-based pricing (also known as output- or deliverables-based cost structures).

Navigating the Future of Marketing Transformation: Reflections from ANA’s Financial Management Conference

At Flock Associates, we live at the intersection of creativity, operational excellence, and marketing transformation. The recent ANA Advertising Financial Management Conference in Carlsbad, CA reinforced just how much transformation the industry is undergoing