What Is The Agency Model Of The Future?

What are the best agency models, the best creative agency model, the best media agency model? What are the pros and cons of different agency models? What is the Agency.

What are the Top 5 Future Marketing Procurement Trends to Watch out for?

Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors.

Marketers and Mental Health

In a recent survey of 7,000 marketing professionals an astonishing 83% said they felt burned out. Marketers had the worst result out of all the other departments within these companies..

Are you planning to in-house or in-source your advertising or media?

One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies.  The recent WFA study reported the.

3 Steps to Benchmarking Advertising Agency Fees

For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair.

What does lifting lockdown mean for the Automotive industry?

This month we ask two marketing experts around our interest topic; What does lifting lockdown mean for the Automotive industry?  1 How do you foresee “unlocking” will affect your industry? Amanda – As.

What Is Keeping You Up In The World Of Marketing?

In a recent survey conducted by Flock we asked you, “what was keeping you up in your world of marketing?”.  There’s no doubt that 2020 has been a challenging year on so many.

Fortitude: What It Takes To Survive Great Transformation

We are currently working with a large client to help them transform their marketing function. It’s an enormous undertaking and the CMO is on point, with several members of her.

How to Build a Marketing Data Strategy in Seven Sprints

At Flock we are sometimes asked to do a Marketing Data Audit or build a Marketing Data Warehouse or “Lake”. In many instances what the advertiser really wants is fully.

TRANSFORMING THE WAY WE WORK

FLOCK’S NEW NORMAL Marketing teams are having to adapt to work faster, harder, and more effectively at a time when working part from home and part from the office has.

FLOCKOLOGY

Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate.

FOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.

As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.