Strategic Agency Procurement and End-To-End Agency Partner Management

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Our Consultancy

At Flock Associates, we support organizations across:

Agency Ecosystem
Development and identification of new, future-facing agency ecosystems, resizing and reshaping agency rosters to match the ever-changing needs of brands and consumers.

Get-Fit Programmes
We run relationship ‘Health-Checks’ to determine if a pitch is the best solution. Often clients opt for a Get-Fit programme, rather than a costly pitch process.

In-Housing
We help you understand if in-housing is a good option and if it is, which in-housing model is best adapted to their needs. We collaborate with you to define the scope, the KPIs for the new model and the best partners.

Remuneration Models & Performance
We create remuneration and performance models based on latest industry benchmarks. We help develop and align performance and measurement to maximize your return on agency remuneration and incentivize performance.

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Our Technology

Discover our platform designed to support end-to-end- agency management.

Optima is Flock’s platform that supports how organisations scope, benchmark, and manage agency partners. It brings structure and consistency to key activities such as agency benchmarking, scoping, and performance optimisation.

Agency Relationship Optimization:
Our platform measures, evaluates and drives the performance of your agencies. Developed by former client & agency leads. Our experts curate the most relevant questions for you and deliver reports with actionable insights.

Agency Fee, Scope and Pitch Management:
Our agency selection process is unique and bespoke to meet every brief, there is no ‘one size fits all’ approach. Our process is supported by our Optima platform which analyses agency fees to support the negotiation strategy resulting in 30% added value on average.

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Trusted by

What our clients think about working with us

“I’ve worked with Flock for nearly five years and I can absolutely say I will continue to work for Flock for at least the next five years. I love working with Flock. What I love about them is their depth of understanding they get of your business very quickly. What that means is you get bespoke solutions that are right for your business. I’ve never had the sense that it’s a one size fits all.”

Steve Axe, Inspired Education

“It’s a blessing to work with a business partner like Flock who not only embodies business excellence but upholds the values of trust, collaboration and integrity. Their contribution is an essential part of our success.”

Marc Bock, W.L. Gore & Associates

“We worked with the Flock team over the last two years, implementing our digital asset management tool globally here in Danone and setting the right governance to maximise its future business potential. Flock brings wealth of external experience and speaks the same language as marketing teams.”

Peter Hylik, Danone

“I think the reason that I keep coming back to Flock to assist and support me in different roles is because of their objective authenticity, the fact that they will be challenging, that they care about the agencies that come into pitch and that I never have a seconds worry that they are anything other than transparent.”

Eilidh MacAskill, Matalan

Case Study: Agency Consolidation and Efficiencies, With Annual Fee Savings Of 25%

Flock led a holistic end-to-end agency ecosystem review resulting in consolidation to a HoldCo with a packaging agency carve-out. A unique operating model was designed to achieve multi-discipline effectiveness, efficiency, and better ROI – with annual fee savings of 25%.

Your bespoke solution

Not sure where to start, or how to optimise and improve procurement and agency performance? Get in touch below to discuss how we can tailor our services to create a bespoke solution for you.

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Frequently Asked Questions

What is agency pitch facilitation?

Agency pitch facilitation is the structured management of the agency selection process to ensure fair evaluation and optimal partner selection.

What is an agency ecosystem?

An agency ecosystem is the network of agency partners across different marketing disciplines working together to deliver marketing outcomes.

How do you benchmark agencies?

By comparing costs, roles, disciplines, markets and outputs against almost $3bn worth of live negotiated agency rates using our platform Optima

What makes a successful agency relationship?

Clear roles, strong governance, aligned objectives, and ongoing performance measurement.

When should you review agency partners?

We promote long term agency partner relationships and believe putting your agency up for review should be a last resort. That being said we recommend a benchmark review every 2-3 years or when performance, strategy, or organisational structure changes.