End-to-end agency management & fee benchmarking. One unified platform. Immediate value.

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Managing scopes, benchmarking fees, and negotiating with agencies can be slow, manual, and inconsistent.

The Flock Agency Scoping and Benchmarking Tool makes it simple, drives value, and puts you 100% in control – backed by £2.7bn in live negotiated data and 70,000+ marketing deliverables.

 

$0bn
LIVE negotiated rates

Save in excess of
0%
for like for like teams

0%
on average savings on procurement time

$0m
potential savings identified during recent benchmarking review

Scope Management

Access best in class scope and asset libraries to create your own bespoke scope library.

Publish scopes directly to agencies.

Receive, manage and approve agency responses in one place.

Agency Fee Benchmarking

Instant fee transparency. Smarter decisions. Better ROI.

55 countries

70,000+ asset descriptions and commissions

Over 400+ job titles

Multiple agency disciplines: Media, Creative, Production, PR, Influencer, Design, Shopper etc

Reconciliation

Reconcile Agency time, assets and passthrough versus confirmed fees

Gather timesheets, evidence and change communication, all in one easy to audit integrated platform

Pitch Management

Real-time, automated insights identify where to drive the greatest value across fees/negotiations

The only tool on the market that enables scope management AND fee benchmarking

Key Features Flock Agency Scoping & Benchmarking Tool Other Industry Solutions
Consistent best in class scope libraries, job descriptions and assets 1000s of best in class scope frameworks, 400+ job descriptions and 70,000+ asset descriptions Advertiser has to build
Real time fee benchmarking Over $2.7bn live negotiated fees Either scoping or benchmarking, not both
Integrated reconciliation and cross market, agency and division reporting Automated, live, easy to use Variable, advertiser needs to configure
Safe, secure, auditable Microsoft secure to 99.99% with full audit May not log details for audit
Enhanced UX Fast, efficient, intuitive UX Variable UX
Scalable Unlimited users License expense
Flexible T&M, asset based, commission, pass through and bonus / malus supported pay based on agency fees. May not support all remuneration types, not flexible

“The Flock Agency Scoping Tool was a real game changer for us. It allowed us to compare agency proposals in a truly structured and transparent way.”

– Fabian Grünwald, Digital Marketing Specialist Europe & North America, GORE-TEX

Quick and easy set up and management – managed or self-serve options available

 

 

1. Managed by you

The tool can be independently managed by marketers and procurement teams. We provide training materials, videos and onboarding, allowing you to embed the tool into your internal processes.

2. Managed by Flock

If you choose to have us manage the scoping tool on your behalf, a dedicated Flock project team will manage the end-to-end process, from tool set-up to fee analysis, allowing you to benefit from expert consultancy along the way.

Q&As

Q. Can I use the Flock Scoping Tool for all agencies?
A. Yes, the tool is designed to work on all types of agencies
Q. Does the Flock Scoping Tool work globally?
A. Yes, it manages all markets and the tool is designed to work with local currencies and foreign exchange
Can the Flock Scoping Tool work with day rates, hourly rates, overheads, separate profit margins and bonus schemes?
A. Yes, absolutely
Q. Does the Flock Scoping Tool also capture tech, data, production and other pass-through costs?
Yes, the tool can capture and analyse all of these costs.
Q. Does the Flock Scoping Tool have the ability to benchmark agency rates, overheads, margins and bonus?

A. Yes, where there is a statistically robust benchmark. We have over 400 job titles which we capture data against.

Q. Does the Flock scoping tool provide analysis by brand, by market, by scope, by job function, by job discipline, and by seniority?
A. Yes, all that and more at the touch of a button with immediate export to excel, PowerPoint, adobe and other software as required.
Q. Can the tool provide analysis by asset / output?
A. Yes, all that and more at the touch of a button with immediate export to excel, PowerPoint, adobe and other software as required.
Q .Can I manage the tool myself?

A. Yes, we have a ‘self-serve’ option where you manage and run the tool yourself, or you can choose to have a dedicated Flock team run the tool for you.

Q. Does the Flock Scoping Tool have full support?

A. Yes, via seasoned procurement and marketing professionals

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