Marketing KPI Frameworks
Flock helps align a set of internal and external KPIs to ensure that marketing operations are effective, but more importantly, can optimise to improve. This service helps companies efficiently report and collect analytics.
The KPI setting process is critical to setting the framework for the upcoming marketing year to run a more effective marketing process. It should act as the thread that connects marketing performance to the other key stakeholders in the operation. By analysing your performance against the defined KPIs, you can easily assess what is and isn’t working and adjust your activation plans to optimise your campaigns accordingly.
Deliverables
Flock will work with you to:
- Develop an aligned KPI framework
- Identify and optimise key metrics to measure success
- Specify KPIs for agency partner remuneration
- Drive alignment with key internal stakeholders
- Asses and optimise your set of analytic tools, dashboards and other relevant technology
Customer experience: Measurement Framework Example
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