Marketing Technology & Data Selection
We’ll support you in the identifying a set of appropriate technology vendors. We’ll then work with you to make a rational selection of a vendor and we’ll support you in the negotiation process, to deliver business and functional requirements.
Simply put, at Flock, we know how to buy marketing technology and data. We can help you set out a great process to choose the best vendors, run tests and tenders, conceive commercial processes and get the technology installed.
We’ve helped our clients buy digital asset management, workflow, programmatic, dynamic content optimisation, consent, web and app build services, CRM and many other technology and data sets across the world.
We take each client and technology and apply proven agile procurement approaches to secure the best marketing technology and data at the best commercial terms, all the while ensuring a smooth transition.
Our 3D process to deliver your transformation
- Desired outputs and outcomes
- Integrations
- Processes that the tech and data must serve
- Role for marketing, procurement and IT
- Screening criteria
- Vendors
- Test or tender
- Selection
- Commercials
- Implementation (including potential implementation partner selection)
Many marketers are not technologists and many marketing procurement specialists haven’t bought marketing technology and data.
We have.
Our experienced consultants have over 500 combined years of experience in marketing, working with different technologies. Critically, we think differently from technology consultancies — we have an obsessive focus on outcomes & outputs and the overarching impact on the consumer. With the backing of our marketing capabilities, marketing operations and marketing procurement specialisms, we ensure that marketing tech and data selections are sustainably implemented with the right people, skills and processes in place for the tech and data to be set for success.
Deliverables
- The best marketing technology and data
- The best commercial terms
- The best implementation programs
- Ultimately, more effective and efficient marketing
Related services
Marketing Technology OptimisationÂ
Full review of the existing technology, audit of current and future client requirements, analysis of potential options, develop and agree bespoke client solution and then build and execute the implementation plan.
Find out more about Marketing Technology Optimisation
Our Technology Case Studies
