Agency Relationship Optimisation
We run ‘Get Fit’ programmes that’ll intervene when agency relationships or performance has faltered, to achieve rapidly improved performance.
At Flock we believe lasting agency relationships can build great value for an advertiser, but sometimes, a great advertiser-agency relationship breaks down, or the work that the agency delivers isn’t what both sides had hoped for.
We fix relationships and fix ways of working to deliver an enhanced agency performance.
Fixing agency relationships is more effective and more efficient than changing agencies. We think it’s better to 'repair and reboot' than 'replace'.
Because our consultants have led world-class agencies of all types and managed agencies at the world’s leading advertisers, we know how to fix both sides of the relationship. Our independence ensures integrity, objectivity and clarity.
Our 3D process to deliver your transformation
- What ‘good’ looks like
- The underlying through root cause analysis
- KPIs and action standards
- Fix plans in people, processes, ways of working, culture and technology & data
- Benefits, risks, enablers and dependencies
- Action plans
- Moderation
- Accountability and reporting
- Celebration of success and future learnings
At Flock we provide tools that capture 360 degree quantitative & qualitative measures of success. We have proven techniques to run meetings and programs to achieve alignment and reach agreement. Our experienced consultants are fair but firm (on both agencies and advertisers) and we benchmark our work against the most successful relationships and agency performance. We make concrete, specific, recommendations and monitor success with clear KPIs and action standards.
We have fixed media, creative, digital, social and production agency relationships across the world, for advertisers from many different categories.
Deliverables
- We’ll show you what good looks like
- We’ll conduct root cause analysis
- We’ll work with you to set KPIs and action standards
- We’ll deliver action plans and tracking
- Ultimately, we’ll fix agency relationships and improve agency performance
Flock fixes
People
- Coaching plans
- Learning and development programs
- Replacement or Upgrade
- Goal setting
- Personal bonus plans
Processes
- Briefing
- Feedback
- Wash up
- Production
- Client service
- Financial processes
- Appraisal
Ways of working
- Communication
- Meetings
- Behaviours
- Inspiration
- Issue resolution protocols
Culture
- What great looks like
- Team work
- Collaboration and integration
- Agility
- Innovation and creativity
Technology & Data
- Tools & data for effectiveness
- Tools & data for efficiency
- Tools & data for reporting and analysis
- Tools & data for creativity
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