The end-to-end agency performance management platform.

Optimize your agency management today

Optimized Fees. Elevated Performance. Maximum Value.

0s
of hours saved on mindless excel work managing agency fees

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agency fee savings through better scopes, management and benchmarking

0%+
improvement in agency performance with future facing agency appraisals

0%+
fee recovery through auditable reconciliation reports

Managing your agencies can often be laborious and time-consuming.

With Optima, you now have access to one safe, secure, intuitive platform that transforms how you manage your agencies – saving time and stress and importantly, maximizing the return on your agency investment.

What does Optima do?

Scope Management

Consistency and control; customizable scope libraries drawing from hundreds of best-in-class scopes. Simply publish, negotiate, and approve or amend detailed scopes of work in a single, secure location. Control your agency spend in one consistent way with better data, less admin and faster approvals.

Fee Benchmarking

Save up to 30% on agency fees with real time benchmarking (time and materials, commissions, and asset based pricing) against almost $3bn live negotiated rates.

Benchmark by market and agency type against hundreds of job titles and thousands of asset descriptors.

Analyze Annual Hours worked, FTEs, Direct Labour costs, overhead, mark-ups, bonus and malus and mix of resources by scope, by discipline and five levels of seniority.

Reconciliation

Reconcile your agency time and fees. Analyze agency time by market, scope, agency, deliverable and job title.

Calculate overages, underages and burn rates.

Pitch Management

Compare agency submissions with real-time, automated insights. Identify where to negotiate and drive the greatest value across fees.

Agency Investment Management

Manage, report and analyze your total agency spend versus budget.

Performance Optimization

Improve the quality and impact of agency output, driving up to 20% performance improvement through structured, future-facing agency appraisal, for all agency types.

Featuring simple 5-point Likert scale and qualitative prompts, build surveys with access to over 500+ curated questions authored by industry experts.

Intuitive dashboards and downloadable reports show performance, gap analysis and benchmarks for Client on Agency, Agency on Client, and Agency Self Assessment.

The only platform on the market that enables scope management, fee benchmarking and performance management.

Key Features
Consistent best in class scope/asset libraries, job descriptions and question banks	1000s of best in class scope frameworks, 400+ job descriptions and 70,000+ asset descriptions, 500+ curated question banks	Advertiser has to build
Real time fee benchmarking	Almost $3bn live negotiated fees	Either scoping or benchmarking, not both
Integrated reconciliation and cross market, agency and division reporting	Automated, live, easy to use	Variable, advertiser needs to configure
Integrated agency performance management features	Allows you to easily build agency appraisal surveys in platform	Multiple tools/platforms needed
Safe, secure, auditable	Microsoft secure to 99.99% with full audit	May not log details for audit
Enhanced UX	Fast, efficient, intuitive UX	Variable UX
Scalable	Unlimited users	License expense
Flexible	Time and materials, asset based, commission, pass through and bonus / malus supported pay based on agency fees.	May not support all remuneration types, not flexible

“The tool was a real game changer for us. It allowed us to compare agency proposals in a truly structured and transparent way.”

– Fabian Grünwald, Digital Marketing Specialist Europe & North America, GORE-TEX

Quick and easy set up and management with managed or self-serve options available

1. Managed by you

Optima can be independently managed by marketers and procurement teams. We provide training materials, videos and onboarding, allowing you to embed the tool into your internal processes.

2. Managed by Flock

If you choose to have us manage Optima on your behalf, a dedicated Flock project team will manage the end-to-end process, from set-up to fee analysis, allowing you to benefit from expert consultancy along the way.

Q&As

Q. I only want to use certain parts of Optima, is this possible?

A. Yes, if you don’t want to use Optima for end-to-end agency management, you can use the platform for just fee management, or just performance management – these are Optima’s two main modules. We price accordingly so you only pay for what you use.

Q. Can I use Optima for all agencies globally?

A. Yes, Optima is designed to work on all types of agencies across the globe.

Q. Is Optima equipped to manage a variety of fee structures, including time and materials, asset-based, and commission-based models? Furthermore, can the system handle performance-related fees and pass-through costs?

A. Yes, absolutely.

Q. Does Optima benchmark all components of time and material and asset-based pricing?

A. Yes, where there is a statistically robust benchmark, we have over 400 job titles and 70,000 asset descriptions that we can use.

Q. Does Optima provide analysis by brand, by market, by scope, by job function, by job discipline, and by seniority?

A. Yes, all that and more at the touch of a button with immediate export to excel, PowerPoint, adobe and other software as required.

Q. Can I manage Optima myself?

A. Yes, we have a ‘self-serve’ option where you manage and run the tool yourself, or you can choose to have a dedicated Flock team run the tool for you.

Ready to see Optima in action?

Fill out the form to request a demo.