Scoping And Remuneration

Marketing Transformation Challenge:

• To create a globally consistent scoping process, designed to drive a performance based remuneration system
• To generate cost savings and operational efficiencies and deliver the best commercial value for Ford

The Solution:

• Reviewed commercial & scoping data to highlight areas for efficiency gains
• Introduced Flock Scoping Tool to create one simple, unified global scoping solution. Developed new SOW for every geography and Ford business owner
• Managed scoping process with 3 agencies and regional client teams. Conducted resource fees & industry benchmarking analysis
• Reviewed and negotiated contractual terms for bonus and remuneration
• Attended commercial meetings through creative pitch process, supported negotiations, and gained contractual commitments for agency commercial promises

Outputs & Benefits:

• A consistent Global scoping approach
• New scoping tool which enables visualisation of global scopes and budgets
• Specific, globally unified KPIs which are aligned with the new agency model
• Secured cost savings and operations efficiencies