Redefining eComm & Digital Marketing

The Marketing Transformation Challenge:

To align divided ecommerce and marketing teams to ensure customer centric communications for a global retailer.

The Marketing Transformation Solution:

• Flock undertook 40 interviews with senior stakeholders (including partners) to establish key issues, blocks and opportunities.
• A Flock facilitated debrief with the new senior marketers and business leaders.
• A workshop with Managers to generate a Marketing Process.

The Outputs and Benefits:

• Identification of the core topics to be addressed at Director and Manager Level to build clarity, alignment and empowerment.
• ‘Burning Platforms’ addressed with increased speed and focus by the Directors.
• Stakeholder alignment across the business – a first for this team.
• A new process which is mobile and digital up across all of communications, created bottom up.