New Global Creative Agency Partner saving 1.5m in agency fee negotiations

Marketing Transformation Challenge:

• Identify a new global creative agency framework for more integrated marketing efforts, avoid silos and increase collaborative thinking within the global Gore teams.

The Solution:

• Initial workshop to identify key challenges and opportunities in finding a new global creative agency model specifically built to serve Gore’s need.
• Agreed pitch process from agency screening selection, RFI & RFP evaluation to chemistry sessions, pitch meetings and contract alignments.

Outputs and Benefits:

• Internal alignment from Global Head of Marketing through to Marketing Procurement to define the correct model for Gore, ensuring project success.
• World-class RFI, RFP document.
• Flock managed internal SOW alignment.
• Flock agency selection tool used for technical analysis of agencies.
• Facilitation of internal and agency meetings throughout the process.
• Provided constructive, objective feedback to all participating groups
• Agency commercial analysis and benchmarking exercise.
• Contract negotiation savings over €1.5 m in agency fees