In-House Studio

Marketing Transformation Challenge:

• Improve the quality, particularly in the consistent application of ASDA creative guidelines, of creative output
• Reduce both the cost from the increased repurposing of existing creative assets, and the operational time spent managing external suppliers
• Sustainably reduce the ASDA cost base and achieve the yearly savings target

The Solution:

• Bring in-house various elements of graphic design work and condense the number of external partners employed by the various ASDA teams
• Flock gathered all the teams creative deliverables through workshops with colleagues, taking into consideration the Eco-System tender SoW’s – from this, Flock/Asda identified potential Macro areas of scope for the IHS
• As part of the validation, seasonality was also considered to understand resource requirements at peak times

Key Outputs & Benefits:

• Production of the existing output, on a like for like basis, using the In House Studio is forecasted to deliver ~35% saving, equivalent to ~£500k per annum (Existing data from the incumbent agency was used as a comparable factor for costs/time)
• An overall reduction in: production lead times, reworked creative, costs (thanks to increased repurposing of existing assets), and operational time managing external suppliers.