Global Media Review

Marketing Transformation Challenge:

• To optimize the way Media is planned, bought and optimized to offer short and long term benefits in an age of personal marketing.

The Solution:

• Gather agency audit costs and performance
• Run an RFP to appoint a global media auditor to enable media price/quality and technology benchmarking
• Run a media agency assessment including deep-dive qualitative and quantitative research and analysis of results
• Run a media pricing and rebates review including brief and debrief of media agency
• Review media contract and assist with negotiations for new contractual terms
• Conduct a review of the remuneration and bonus system based upon benchmarking

Outputs & Benefits:

• New processes for briefing and planning
• New agile test and learn strategy
• New programmatic strategy
• New global vendor strategy
• Transparency on media spend globally creating a platform for increased efficiencies
• Improved media specific contract terms agreed in the favour of the client on transparency
• Established level of media pricing competitiveness across selected media