Building a Content Centric Marketing Department

The Marketing Transformation Challenge:

To turn a direct sales marketing machine into a content centric marketing department, delivering engaging, effective activity.

The Marketing Transformation Solution:

• Devising a new content development process.
• Scoping content specific roles and responsibilities across the marketing structure.
• Refining the approval process to enable agile delivery of marketing assets.

The Outputs and Benefits:

• Integrated campaigns are starting to improve results.
• Improved understanding of content marketing throughout the marketing organisation.
• Increased consumer focus within the marketing team.
• Improved integration across channels.