31% savings through media consolidation

The Marketing Transformation Challenge:

To quickly deliver efficiency savings by consolidating £90m media buying into one agency. Leverage the increased buying power to drive savings, higher ROI and shareholder value.

The Marketing Transformation Solution:

• Alignment of multiple stakeholders across different businesses to a consolidated Media RFP, agency shortlist and agile review process.
• Design and delivery of a robust, transparent and best practice media review.
• Development of selection criteria and agency score cards.
• Creation of a bespoke on-going 360 assessment programme to monitor agency performance, delivery and price guarantees.

The Outputs and Benefits:

• 31% net media savings over 3 years (smashing the stretch target).
• Consistent, more efficient processes across the group.
• Shared learnings enabling marketing efficiencies.
• Consolidated tools, reducing business costs.
• Consistent reporting and metrics, enabling cross brand comparison.
• Facilitated smooth transition process.