Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually very inefficient. The Flock Agency Ecosystem Review optimises the value that advertisers receive from their investment in agencies by designing a future-facing and consumer-led agency ecosystem. We’ll work with you to change your agency rosters, making them more effective efficient, ultimately delivering better work.
We assess the different combinations of agency types, to find the best agency models. From there, we’ll identify the best agencies to fit inside that model.
We always start with the consumer, the brands, and the future in mind.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
A more effective and efficient agency ecosystem
Better and more work, for less money & time
A sustainable agency service that can be optimised over time
Flock consultants have worked in, and led, some of the world’s best agencies. Our team has also worked at some of the world’s most sophisticated advertisers, and we’ve run some of the most innovative and demanding agency ecosystem reviews for clients like Ford, McDonald’s, J&J, Dubai, Britvic, Sage, Mazda, Walmart (UK) and BAT.
Flock Associates recently hosted a roundtable with senior marketing and communications leaders to discuss the impact of Generative Engine Optimisation (GEO), AI search, and evolving consumer behaviours. One theme became clear throughout the discussion: this is no longer simply a search conversation, it’s an operating model conversation.
Marketing in financial services is under increasing pressure to deliver growth, efficiency, and accountability at the same time. Most organizations have invested heavily in digital channels, data platforms, and new capabilities over the past decade. Yet many senior leaders still feel that marketing is not delivering against its full potential.
Pharma and healthcare marketing used to be built around a relatively stable rhythm: launch planning, salesforce alignment, medical congresses, HCP education, patient support, access materials, field-force enablement, and, in the US, direct-to-consumer advertising.
That rhythm has broken. Totally.
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