Flockology: Keeping the spark in your agency relationship
Flockology
Your essential monthly guide to the latest insights and trends in the world of marketing
Maximising Agency performance begins with enhancing the Client-Agency relationship…
It’s estimated that in 2018, over $558billion will be spent on advertising with over 300,000 agencies globally. With so much at stake, how do advertisers ensure that their agency relationships are performing to the highest possible level?
Using regular reviews can help to drive agency performance and increase return on investment, through the identification of gaps and opportunities in your current way of working. However, it’s important that the foundations of these reviews are based on some core principles to enable the delivery of informed, valuable feedback that will help clients and agencies to achieve their objectives. Read More.
Webinar: Flock Agency Appraisal
Wednesday 14th November – 2pm GMT, 9am EST
Flock’s Agency Appraisal webinar will demonstrate with live examples, how to enhance your agency performance.
The Flock team are delighted to have supported Ford in their global agency ecosystem review and omnichannel creative pitch.
“Marketing transformation is why we started Flock. We are honored to have played a supporting role in what has been a rigorous and disciplined process from start to finish. One that has led to a modernized solution for marketing on a global scale.” Simon Francis, CEO, Flock Associates
If you are interested in discovering more about our work with agency ecosystem reviews, please click here.
ANA In-House Agency Report: Top 12 themes
Research: Marketing effectiveness is everyone’s responsibility
To enable a positive shift in marketing effectiveness culture, greater recognition that responsibility should extend beyond marketing, operational and cultural changes and long-term forward planning, is needed. Read more.
Contact Julie Marshall at julie.marshall@flock-associates.com if you are planning to attend any of the events, we’d love to buy you a coffee and share expertise.
We are looking for a Freelance Marketing Procurement Consultant and a Freelance Marketing Consultant to join the Flock. Could this be your next role? Visit our careers page here for further information.
In the meantime, you can read more about our services here, or our most recent work here.
See you next month!
The Flock Team