Flock Associates taps Cormac Loughran as Global Sales Lead

London, 3rd October 2024

Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead. The appointment comes as Flock continues to grow and develop its tools focused on improving marketing across agency management, skills development and media performance, delivering on its promise to transform marketing for world leading companies.

Cormac comes to Flock Associates with deep expertise within growth, business development and marketing with over 20 years senior leadership experience in global blue-chip corporates including HMV, Kingfisher, Dentsu, Ebiquity, Publicis and PE/VC backed businesses. Cormac has worked with several high-profile brands during this time including Volkswagen Audi Group, British Airways, Nestle, Unilever, Stellantis, Samsung, Microsoft and Amazon. Whilst at Dentsu he was Co-Chair of the IPA Business Development and Marketing cohort, working with ISBA to define and deploy the Good Pitch initiative.

“I am excited to work with Cormac to develop more and deeper relationships with advertisers, especially with our new and improved tools; Flock Agency Scoping Tool, Flock Agency Appraisal Tool, Flock Skills Assessment Tool, Flock Media Health Check Tool.” Said Simon Francis, Founder and Co-CEO at Flock Associates.

“Cormac’s expertise will be invaluable as we continue to meet the needs of our clients and push our tools to new heights.” Said Aysha Haynes, Co-CEO at Flock Associates.

“I’m thrilled to be joining the Flock team. Flock’s amazing talent have been at the forefront of marketing effectiveness for over a decade, building trusted partnerships with brand owners and the wider industry. I’m excited to be part of the next chapter of growth.” Said Cormac Loughran.

Founded 12 years ago, Flock has grown year on year and delivered on its promise to make marketing better. The company looks forward to continuing its expansion with the new appointment.