About Flock

Our purpose is to support, inspire and transform the lives of marketeers.

Flock is The Marketing Transformation Company. Marketing transformation is the process of reinventing an organisational marketing ecosystem, making it fit for the future.

We improve marketing effectiveness and efficiency for world-leading marketing organisations by applying our technology and data-driven consulting skills.

We have four practices; PEOPLE, PARTNERS, PROCUREMENT, and PROCESSES.

We passionately believe that consulting solutions with sustainability, diversity and those that unleash the power of technology and data help our clients win

We have 65 consultants working globally, from our hubs in New York, London, and Hong Kong.

Flock is a family. We work with a consistency of spirit that underpins everything we do and how we do it. This defines our culture; represented through our values and personality.

Independent

"We are not influenced or controlled by others in matters of opinion, conduct or the recommendations we provide.”

Innovative

"We are not different for different’s sake but focused on new and original thinking that leads to better solutions.”

Inspiring change

”We are catalysts for change, we enthuse through providing new and creative ideas and our passion for our work.”

Integrity

“We are fair, honest and have strong moral principles - that aren’t up for debate.”

Caring

”We demonstrate kindness and concern for others."

Collaborative

”We work together, in partnership, to achieve better outcomes that could be delivered as individuals.”

Pragmatic

”We deal with things sensibly and realistically; based on practical rather than theoretical considerations.”

Curious

"We’re genuinely interested in learning about why things happen.”

Why Flock

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500+ years practical marketing experience

$0bn

In total we’ve saved our clients over $1.8 billion in hard cash savings

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We have worked for 90% of the world's top advertisers

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We have an average net promoter score of +70 in 2023

Our Locations

We operate globally for many of the world's most marketing intensive advertisers. We operate from three regional hub offices. Flock works globally using common tools, systems and Intellectual Property. For Global clients we are set up to "chase the sun" and work using global resources to offer a near 24 hour working day.

Our clients

“Interactive, experienced, great spirit and moderation. Deep experience, kept us moving along when we were stuck. Great examples, facilitation, workshop style, result orientated.”

Optimising The Global Agency Ecosystem

Gore

“You’d got your head around the challenges we face and drew them out really well, keeping ownership of the problem and solution within the group.”

Optimising Christmas Trading Through Integration

Homebase

“I can see how your expertise and processes are very helpful. Great to see case studies, discuss their relative merits and get some burning questions answered”.

Marketing Organisation Design

Cathay Pacific

“The support and advice we have had from the Flock team has been invaluable throughout the pitch process. Their approach is different, they didn’t just find us the best agency, they also helped us find the best solution to deliver marketing integration, identifying where marketing disciplines could be consolidated or needed to be split out and helping us focus on overall marketing effectiveness.” ”From our perspective this was probably the best run pitch we’ve been involved in for some time. [……] the immense care and forethought that must have been involved in preparing both the briefing pack and the immersion day shone through really clearly, and was hugely impressive. It’s been really well-paced; not too much time, nor too little. Thank you.”

Improving Sales and Brand Perception

Dixons Carphone

“Very impressed by how you managed to focus everyone’s minds and the strategies that came from it. Brilliant.”

Global Communication Platform Creation

Diageo

“It was fantastic to have everyone in the room together and the behaviours everyone demonstrated were really good. If (when) we put into action we will be in a much better place to deliver great campaigns like those shared in the set up. The work to get us to the sharing model and RASCI’s were great. Your understanding of our issues and business was great.”

Global Agency Ecosystem Review to Drive Growth

Britvic

Net Promoter Score +29 “Amazed we all landed on a similar model. … Positive optimism about a new agency model.”

Global Agency Ecosystem Review

J&J

Net Promoter Score +100 “Brilliant work from start to finish from all of you, well done guys!”

Disrupting the Disruptors – Phase One

Sage

“I think you got a very good balance between listening and assertion. We got the output we wanted – clear summary, thoughts on a way forward. It was good value in absolute terms and you were flexible to tune the initial proposal.”

Creating a Brand and Marketing Plan

Envirtual

“Thank you for the great work that has been done to date. It has really made a difference, especially to my team, knowing that the challenges are being addressed and I feel we are in a much better place both in terms of current planning and the transition / changes to some functions in the future.”

Building Competitive Advantage Through Integration

EMEA, Marketing Director, Sega

How can we help you transform?

Marketing Transformation is the process of reinventing your marketing ecosystem, making it fit for the future. We focus on improving your marketing capabilities; delivering effectiveness & efficiency across four areas.

People

Partners

Procurement

Process

Explore our services

Our specialisms

Through our market experience we also specialise in Media and Creative, Content & Production. These specialisms are supported by Leads that have over 500 combined years of experience in their respect fields.

Creative, Content & Production

Media

Explore our thinking