Marketing Operations
Integration of multiple channels and campaigns, to ensure marketing operations controls and measures all channels in one place.
All too frequently here at Flock, we see that most companies operate in silos and aren’t aligning teams internally on one vision, one strategy, one process with one set of common objectives and KPIs.
Through conducting stakeholder interviews & workshops and assessing data & information, we help our clients to integrate and simplify marketing operations into a singular approach.
Deliverables
Flock will work with you to:
- Develop a simple set of common objectives for your entire marketing teams
- Develop one set of KPIs across disciplines and departments, matched to the objectives and targets
- Ensure one integrated marketing process is used
- Ensure one consistent set of marketing tools is used i.e. one dashboard to track KPIs
- Ensure one clear and aligned fully integrated marketing strategy is used across teams and departments
- Ensure one integrated production and content distribution system is used
- Ensure one set of learnings and an evaluation report at the end of a marketing initiative is written and shared across teams
- Help with recruiting and onboarding marketing operations teams
Ensure your organisation breathes as one with a singular set of KPIs, objectives, marketing processes, content distribution systems and findings from our work.
Related services
Our Operations Case Studies
