Guideline And Flock Associates Partner To Drive Smarter Media Planning For Global Advertisers
A new global partnership pairing Guideline’s enterprise media planning platform with Flock’s marketing-transformation consultancy.
Leading Marketing Change
We combine consultancy and technology to transform marketing for the world’s leading brands.
Solutions Tools and PlatformsBrands That Trust Us
Leading Marketing Change: Creating Bionic Ecosystems
Flock Associates helps CMOs, marketing leaders and procurement teams design and improve marketing operating models.
We combine consultancy with proprietary technology to improve how marketing teams are structured, how they work and how they deliver results.
Our work covers marketing operating model design, martech and AI transformation, organisational design, capability development, agency ecosystem optimisation, and agency benchmarking and appraisals across creative, media and production.
We look across the full marketing ecosystem including people, processes, agency partners, procurement and technology.
Technology Designed by Marketers for Marketers
News From the Nest
Cannes 2026: Less Rosé, More Operating Model
Every year Cannes Lions gives the marketing industry a glamorous mirror. Some years we admire the sparkle. Some years we notice the cracks.
This year, behind the yachts, panels, creator beaches and AI demos, one theme is emerging clearly: creativity is no longer just about the work. It is about the system that produces the work.
Implementing AI – The Magic Button And Five Smart Moves For Marketing AI Adoption
Some CEO’s seem to think that AI is a Magic Button. They assume that immediately and automatically, marketing can suddenly do 30% more, with 30% less. This hype cycle has without a doubt been perpetrated by strategy consultants that don’t execute and understand how to implement AI programs in marketing functions, and the agency landscape. And, agencies and software companies intent on selling their wares.